Creativity is one of the most important aspects of marketing. After all, you need to stand out from the competition to gain new clients and return customers. The key is coming up with ideas that aren’t as obvious as advertisements in magazines or billboards.
Creativity isn’t always about weird or funny commercials; it’s a process that can be applied to any marketing endeavor. Creative marketing strategies not only get your business noticed but also keep it fresh and exciting for your audience.
For example, If your business is a rehab facility, you could partner with or host a golf tournament at a local course.
You could offer free physical therapy sessions to the golfers who win their divisions. This type of partnership will not only get you free publicity but also put your brand in front of a large group of people.
You could also include golf at your rehab facility and make it a more appealing place for addiction recovery.
This blog post covers 7 creative marketing ideas you can use now to draw in new clients and keep them coming back for more. Creative marketing techniques are not just limited to companies that sell artsy products or services.
They are applicable to any business, no matter what you sell or how much money you have to spend on advertising.
Creative Marketing: Know Your Audience
Before you start coming up with creative marketing strategies, you need to know exactly who you’re trying to reach. This will help you figure out what types of advertising will be most effective for your audience.
For example, if your target demographic is 25-40-year-old women, you’ll want to design your ads so they’re appealing to this audience.
There are many creative ways to find out who your ideal customer is. You could try:
- Talking to recent customers – This can be a great way to get ideas for new marketing techniques since they are most likely your ideal customer.
- Surveying your current audience – Online surveys are quick and easy, and you can send them out to people who have purchased from your company in the past.
- Conducting focus groups – If you have a marketing budget, you could hire a group of people who fit your ideal customer profile.
Surprise And Delight Through Unexpected Marketing
One way to delight your customers is to surprise them with a gift or offer. For example, you could offer free shipping on all orders for a limited time, or you could give customers a coupon for 10% off their next purchase.
Another unexpected marketing technique is to offer something that solves a common customer problem or pain point.
For example, a florist could offer to deliver the bouquets purchased online to their customers’ loved ones. You could take unexpected marketing a step further by collaborating with another business. You could offer to give away products or services to one or more of your competitors’ customers.
You could also offer to donate a portion of your profits to a charity your customers might relate to or care about.
Create Partnerships With Influencers
Another creative way to delight your customers is to partner with industry influencers. For example, if you sell a product that yoga and pilates instructors use, you could partner with fitness influencers and offer them free samples of your product.
That way, they can try it out for themselves and recommend it to their followers. Influencers are often on the lookout for free products, so you should be able to find plenty of them who are willing to partner with you.
Another way to create a partnership with an influencer is to find someone in your target market who has a large following. You could offer to do a free PR campaign for them or gift them some of your products if they’re willing to write a sponsored post, blog post, or video review about your product.
Use Humor To Build Relationships And Increase Brand Awareness
Humor is a great way to get your brand out there. You don’t have to be silly or tacky; instead, you could use puns and wordplay to create unique ads and marketing materials. Another way to use humor to get brand recognition is to create a funny video and post it on social media.
You could create a skit with your employees, or you could ask your customers to submit video testimonials about products or services they’ve purchased from you.
Another way to use humor in a marketing campaign is to host a contest. This is a great way to get customers to interact with your brand on social media and spread awareness about your company.
Utilize Video Marketing
Another effective way to use video marketing is to create a behind-the-scenes video from an event you hosted.
For example, if you hosted an industry conference, you could film the conference and create a video about the speakers and topics discussed at the event. Another idea is to create an FAQ video for common questions your customers have about your products or services.
You could also create an explainer video to introduce your company and products to people who have never heard of you before.
Create An Educational Resource For New Employees Or Clients
If you have products or services that require training, you could create an online course or online resource they can access. Doing this will build connections with employees who need training and potential customers who need new skills.
For example, if you offer sales training or coaching, you could create a sales course that people can purchase to learn how to sell more effectively.
If you offer physical therapy services, you could create an exercise guide for patients to follow after their sessions.
Host An Event For Professional Networking
One way to get more exposure for your brand is to host an event where your target customer base will be. For example, if you sell products for fitness instructors, you could host a conference or workshop just for them.
Another option is to host a networking event for people in your industry. You could invite current customers and prospects to attend, and they might bring their friends with them.
Conclusion
Creative marketing ideas are a great way to promote your business to new customers. They often cost less than traditional advertising methods, and they can be just as effective.
No matter what type of business you own, creativity can help you reach your audience and win new clients.