Real Estate Marketing Campaign Tips

Real Estate Marketing Tips

20 Real Estate Marketing Tips


Real estate can be both challenging and lucrative. The 2020 study by the National Association of Realtors showed that 88% of buyers purchased their homes through a broker or agent.

The same study found that 73% of buyers only interviewed one real estate agent while searching for a home. This shows how important it is to build awareness and get in front of potential buyers as soon as possible. Anyone in this field should have a good understanding of real estate marketing.

Below are some top real estate marketing tips. These marketing tips can help you make a marketing plan that works, whether you are a newbie or an established realtor trying to attract clients.

1. Make a website

Consumers often search the internet for information about products and services before purchasing. A website for your realty business will allow you to show potential clients what you have. Keep prospects coming back to your website as they search for properties.

To make your website stand out, add something unexpected. This mortgage calculator will provide visitors with a simple value-add.

2. Create a blog

real estate marketing and blogs

A blog can be created and SEO-optimized content. You can ensure that your posts appear in prospect search results each time. Tools such as Google Analytics or Ahrefs will help you identify the keywords and search terms your target clients are searching for. They also inspire you to come up with new topic ideas.

It should be easy for them to access your main website. Also, link to their profile pages from other real estate websites so that they can learn more information about you and your company.

Don’t forget to include interesting images in your posts. This infographic is a great addition to any blog post or email campaign.

3. Create email marketing campaigns

Send out a roundup of blog content each month, and contact contacts whenever new listings become available. Link to the full listing or a virtual walkthrough of the property.

4. Virtual staging is an option

How can you attract buyers’ attention? A virtual staging site gives buyers a preview of the home’s appearance. Online staging is more efficient than physically staging the home. A 2018 study of 4,200+ properties found that staged homes sold at 6-25% less than those unstaged.

5. Experiential marketing is a great option

Experience marketing allows prospects to “interact with a business in real-world situations.” You can host a tour in the area where you are selling, teach local homebuyers about buying a home, and arrange an open house inviting buyers to see the property.

6. Get involved with local businesses

To promote listings, use your local contacts and partner with coffee shops, clothing boutiques, and home decor showrooms. Invite them to an open-house event. Pop-up shops can be a great way to get prospects to your open house.

Potential buyers will be encouraged to look at each room and to work with local businesses to find discounts for home buyers.

7. Run paid Instagram promotion

You can also use Instagram to reach home buyers, promote listings, and build your brand. Your most stunning images can be seen by more people if you do a paid promotion.

Instagram ads let you choose a target audience, budget and post type (e.g. Image, video, carousel, and length of the promotion are all options. You can also use targeted hashtags so that posts reach the people you want.

8. Use drone photography

using drone photos for Real estate marketing

Use drone photography to capture stunning aerial shots of your home’s exterior. Buy a drone Or use a drone service like HomeLens and Sold By Air to get the perfect shot.

Photos can be used to enhance your listings. You can add a video to your virtual tours and walkthroughs. It also shows exterior features such as patios or pools.

Do you lack the drone photography skills to showcase your clients’ homes? Drone Base has thousands of professional photographers specializing in residential and commercial real estate photography.

9. Make a Zillow account

Zillow offers the chance to put your business in front of 188 million monthly viewers. This Zillow resource lists how to create your profile. Your profile will allow you to share your listings and connect with potential buyers, increasing your chances of finding a buyer.

10. Ask for recommendations

Did you know 41% of the sellers who used a real agent found them through referrals from family or friends? You should ask for referrals if you aren’t already.

After settling in their new home for a few months, you can follow up with buyers to inquire about their health and send a referral request.

11. Create your own videos

It is no secret video is a powerful tool that realtors can use. It doesn’t need to cost thousands. Video can help you stand out from the rest, whether you choose to make a professionally produced video such as the one below that features client testimonials or to use video software to record a message on your laptop pitching your services for potential clients.

12. You can also co-host a webinar

You want to make it easier for buyers and sellers to understand your local market. A local title company, real estate franchise, or staging service can help you host a webinar about a relevant topic to those thinking about making a move in real estate.

You might partner with a local service for home improvements to host a webinar about the five most important improvements sellers can make to their homes to increase sales. This information is not available online because tastes and changes can vary from one state to the next.

13. Display and collect testimonials

Recommendations from satisfied clients can be a great resource to help you build trust and credibility through your real-estate marketing. Contact the clients you helped make a sale with and give them a short blurb about how you helped.

Once you have the content and permission from clients to project it, you can put it on your site so that prospects can see how you’ve served them in their past positions.

14. Make use of traditional advertising media

The digital revolution has not been without its impact on the real estate market, but there are still some traditional marketing strategies that can be used to make a real estate marketing plan. Traditional media such as billboards and print ads can boost real estate agent’s marketing efforts.

15. Mobile optimization of your website

This is crucial for all business owners who maintain websites, and real estate agents should be aware of this. Your web experience should be seamless. Prospects shouldn’t have to navigate a complicated “desktop condensed onto an iPhone screen” mobile website to learn more about your business.

16. Make active use of social media profiles

social media and real estate marketing

A social media presence that is active and engaging can help you position yourself as a trusted advisor to prospects, generate interest, or connect with potential clients. You can join local Facebook groups and answer any relevant questions.

Your followers can also benefit from your sharing of useful content. You can establish yourself as an authority by showing that you are knowledgeable in your field. Prospective clients are looking for agents who understand their practice, their niche and their areas. Your social media presence will show that you can do that.

17. Keep an email newsletter

You can keep in touch with potential clients by signing up for a newsletter. This will help you stay top of their minds. You can send them relevant content, update them on local real estate news, and report on any new listings. It doesn’t need to be complicated or long. Just enough to keep them thinking about you and let them know that you are keeping up with trends in the local market.

18. Make your business card stand out

Real estate professionals have a number of ways to show professionalism and get their brand out there. These cards can be easily distributed and help you make the most of in-person meetings with potential clients. These cards are essentially micro-marketing tools and can be used as immediate calls to action in prospect conversations.

19. Film walkthroughs

Immersive experiences are very popular with modern consumers, especially about getting to know the homes they may buy. You can increase the credibility of your real estate marketing by conducting video tours of your properties and sharing those clips with your listings.

20. Invest in branded swag

People love getting free stuff, from keychains to mugs and pens to can openers. If you are given the chance to offer swag, take it. This is a great way to promote your brand and keep your services in mind when attracting and retaining potential clients.

Do I need a real estate marketer?

This is a difficult question.  A number of marketing ideas real estate professionals could use do not need to be assigned to a consultant. For example, a marketer may not be needed to film a walkthrough of an apartment. Real estate professionals often lack the resources and time to take on certain marketing responsibilities. These can be outsourced to contractors.

You might consider hiring someone to help you with web design, content creation, real estate SEO, and any other creative or technical process.

Create your real estate marketing plan.

These marketing ideas will help impress your customers and draw them to your business. A marketing plan can help you establish goals and outline the steps needed.